Start Selling Locally to Launch Your Product

For thousands of years, craftsmen have created a product by themselves or with the help of a few employees and sold the products out of their homes. But does this strategy still work in a globalized economy? It can, although most inventors start selling locally to launch their product in a bigger way.

Most often, when I hear of an inventor who only sells locally, he or she just kind of fell into it. For instance, let’s say that an inventor came up with a great new yard tool specific to his or her geographical location. The inventor only intended to use the tool him or herself, but when neighbors and relatives saw it, they wanted one too. So the inventor makes more products to sell to his or her neighbors and relatives, then their neighbors and relatives see the new tool and also want one. Soon the inventor has a small business going and if there are enough sales the inventor may be happy with the level of sales and not really look to grow. But selling locally can also be your launch pad into regional, national and possibly international sales. Selling locally can hone your sales pitch, product and prove to potential partners, retailers and distributors that your product has what it takes to make it big.

When using local sales to launch your product in a bigger way, you need to document and prove your product’s ability to succeed. You need to attack your local sales in a big way, with PR, demonstrations, and a number of other things to ensure your product sells well. If your sales are slow or stagnate, potential partners, investors, or sales reps might take that as a sign that your product is not a winner. So you need to put maximum effort into these early sales to show your product’s potential.

Why local sales? Local sales are easier, not just because you are closer in proximity. Local products can create good word-of-mouth and PR, making sales easier. Then you document these early, easier sales to convince sales reps, distributors, and retailers in other geographical areas to carry your product.

Getting Your Product into Local Stores

Getting your product into local stores is not always easy, but there are lots of ways you can make it as low-risk as possible for store owners. There are three main ways to make carrying your product low-risk: discounts, consignment and guaranteed sales.


Discounts means that you offer a discounted wholesale price, meaning that they will make more money per sale. This still presents a risk for the retailer, but makes your product more attractive.

Selling on consignment

Selling on consignment means that the retailer doesn’t pay you the wholesale price of your product until the product actually sells.

Guaranteed sales

Guaranteed sales simply means that you refund the retailer for any products that don’t sell after a certain amount of time.

These methods help retailers take a chance on your product. Also if you offer to do the steps listed below to help sales, you will increase your chances of them taking on your product.

Key Steps to Selling Locally

Let’s take a look at what it takes to successfully sell locally.

Media Coverage

Local newspapers don’t always have lots of exciting things to write about, so when a local inventor starts selling his or her product, local media will probably be interested in a story. The key here is that an inventor just selling a product is not a story. But if you talk about how you came up with your idea, your process of product development, your current sales efforts and your future plans, that makes a much more exciting story.

Media coverage helps you by getting the word out about your product. Seeing your product featured in a news story also creates more trust in your product than an advertisement. This trust, and the fact that you have a local product, will make people more likely to buy your product.

Word-of-Mouth Advertising

Selling locally also usually creates word-of-mouth advertising. Word-of-mouth just means people telling their friends, families and co-workers about your product. Local products create local interest and can get people talking.

You can help word-of-mouth advertising by getting the right people talking. In every community, there are influential and listened-to people. If you market to these people, or even give out samples, you can get these influential people talking, and other people will listen.

Also in every community there are people who love to spread news. These people know everyone and always have something to say. Getting these people talking about your product will also quickly spread the news.

In-Store Demonstrations

One of the big benefits of selling locally is that it makes it easy for you to be involved in selling your product, even in a retail setting. One of the most effective ways to be involved is by giving out samples or in-store demonstrations.

Most retail decisions are made in a matter of seconds, so it is easy for potential customers to pass over new products. That is why in-store demonstrations or samples are important for new products. Demonstrations grab potential customers’ attention and allow them to touch and try a new product which helps them overcome any hesitation in buying a new and unknown product.

Special Displays

You aren’t able to do in-store demonstrations all the time and during low-traffic times it is probably not worthwhile for you to be in a retail setting waiting for customers. But when you are not able, or when it is not worthwhile, to do demonstrations, you still want to get customers’ attention. For these times, you want special displays. There are a variety of attention grabbing displays out there and if you go to a mall and visit stores, you can get an idea of what might work with your product. Some of the more common ones are end-of-the-isle displays and floor displays.


Sales are another way to attract attention to your product and help overcome hesitation in buying a new product. If you offer sales or coupons, you will need to pay back the retailer for all the coupons redeemed or sales made.

One tactic that you can also use is a co-op advertising program. When you receive a sales booklet or flyer from a store, manufactures whose products are listed pay for 50 to 100% of the ad in free goods, hoping to generate enough sales to cover their costs. So you might give the retailer 24 products at no cost products to sell if the retailer includes your product in its next circular or newspaper ad. This tactic is especially effective if your plan is to use local sales as a launching pad for bigger market sales.

Using Your Local Success to Take on Regional and National Sales Reps, Distributors and Retail Stores

From the very beginning of your sales, keep careful records, documenting the success of your product. Then use that information as you talk to sales reps, distributors and retail stores. Also take pictures of your product selling or people trying your product at demonstrations to use in your talks. You can approach sales reps, distributors and retailers by simply saying that you have successfully sold your product in your local area, share your sales figures, and say you are looking to expand your sales. If your sales figures are impressive, they will listen.

What Is Rapport And How Can A Negotiator Get It?

When you spend time thinking about what it takes to reach a deal with the other side of the table no matter what negotiation styles or negotiating techniques are being used, something becomes clear very quickly. If the other side is not comfortable dealing with you, if they don’t trust what you tell them, then it’s going to take a much longer time to reach a deal with them. What this all boils down to for you is that you are going to have to find some way to reach rapport with the other side of the table during your next negotiation.

What Is Rapport?

If you are going to want to reach a level of rapport with the other side of the table, then you are first going to need to know just exactly what “rapport” is. I think that we’ve all heard this term before, but that does not mean that we know what it means.

I like to define rapport as being something that is above and beyond simple trust. The other side of the table has to trust you before you can start to try to develop a sense of rapport with them. Rapport really comes down to both sides of the table having a level of mutual respect for each other.

In fact, it goes just a bit beyond this. You both have to actually like each other. Yes, you are engaged in a business negotiation; however, you are going to have to like the other side enough to be willing to make changes to the deal that is being discussed for your friend on the other side as the negotiations move along.

How Can You Reach Rapport With The Other Side?

Knowing what rapport is can be an important first step. However, now that you know what it is, you’re going to have to figure out how you can establish it with the other side of the table. To make this happen you are going to have to engage in some serious “out of the box” style thinking.

Building a foundation of respect and friendship with the other side of the table is going to require you to spend time with them outside of the negotiations. You are going to have to identify something that they like to do and then you are going to have to do it with them.

By doing this, you’ll have the opportunity to engage in the small talk that friends have with each other. You’ll both share small details of your lives and what you want to achieve. No, this probably won’t have anything to do with the negotiations that you are going to be engaged in, but it will help both of you to better understand where you are coming from.

What Does All Of This Mean For You?

As negotiators, our goal is to get the best deal as quickly as possible from our next principled negotiation. In order to make this happen, we need to build a sense of rapport with the other side so that we can more easily work with them and we can both quickly make progress towards a deal that we can live with.

Rapport is something that is built on a foundation of trust that we already have with the other side. Having rapport with the other side means that we actually like them, they are our friends. To make this happen we need to invest time in building this type of relationship outside of the negotiations.

I suspect that like most negotiators, there are not enough hours in the day for you to get everything that you have to get done, done. Working on developing rapport with the other side might just seem like too much work. However, it can pay off with such great benefits that the extra time and effort that it requires is well worth the effort. Give it a try and you just might be surprised.

How To Protect Your Clickbank Product And Profit More

When it comes to protecting your ClickBank product, you have a few options at your disposal. There are people who will try to “hack” their way through your sales page to arrive at your download page, or folks who will even try to steal your commission. Luckily, there are countermeasures to these things.

In any business online, people will try to get your product for free, and this is something that you shouldn’t tolerate. The more secure you make your product, the more profits you can keep for yourself, and the more money you will make in the long run. So keep these things in mind.

In today’s lesson, I want to share with you some of these security measures that you have by your side to protect your ClickBank product simply and easily. If you’ve never heard of them before, that’s fine. It’s never too late to start protecting your products and start earning a nice income with them. Here’s the first thing that you can do to protect your ClickBank product:

1) Block certain countries

There are people out there on the internet who are called “professional refunders”. These are the people who will buy your product, and then 3 days later as for a refund – even though your product could be the best product on the market within your niche. Now, there’s an easy solution to this problem.

One solution to this product is something called “EasyClickMate”. EasyClickMate is a ClickBank tool that allows you to block specific countries from purchasing your item. And surprisingly, the majority of the professional refunders will come from a few certain countries. Block these countries and you will profit more with your product. Here’s another tip to secure your product:

2) Secure your download page

When somebody orders your product, they have access to your file name, and to the name of the website address that your product is stored on. People will go into forums or other places online and then share your download page address with other people – thereby “stealing” sales from you. One good solution to this problem is something called “DLGuard”.

DLGuard is a software that limits the amount of time that a customer has before the download is no longer available. And whenever someone tries to enter the address of your download page that DLGuard is installed on… they will receive an error message. Having timed download pages is an advantage, and is done easily with this tool.

ClickBank is a good website to sell your product on. They pay you on time and they take care of their affiliates and their vendors. But it’s up to you to implement the security guidelines for your site so that people can’t steal your product. With the 2 options proposed here, you have 2 great ways to protect your product, and to keep all of the sales to yourself.

Good luck with using these tips to sell securely on ClickBank. ClickBank is a great place to sell, so make it even better with protection on your behalf. It’s worth it in the long run.